Zika: Creating An Interactive Experience

Researching VR is pioneering. Immersion in interactive media is creating more involved and impressionable experiences for users. By placing users in other environments, new messages and experiences can influence their worldviews. This project is focusing on how to educate sexually active males about Zika and safe sex practices. While Zika campaigns target the general population, our VR experience seeks to get involved with a target group that can be educated with other benefits. Miami-Dade County has one of the highest STDs rates in the country and Zika finding a home here is the perfect opportunity to reinforce safe sex practices and change local views towards women and childcare responsibility.

The persona for Gabriel Batman was created in order to capture the typical, sexually active male. While this demographic varies in personalities, the focus on sex as an objective and concern is highlighted.
The persona for Gabriel Batman was created in order to capture the typical, sexually active male. While this demographic varies in personalities, the focus on sex as an objective and concern is highlighted.

 

Interviews

Two informal interviews were done to capture the personas closely. A heterosexual male and a homosexual male were asked about the storyboard message and interactions for feedback. They both have no children, are single, sexually active and use protection most of the time . The heterosexual male did show interest in parenting costs and how Zika would effect them but did not ask much about pregnancy. They were shown VR experiences using an Oculus Rift and were highly interested in the technology. The homosexual male pointed out that they were not concerned with Zika or its sexual transmission as the LGBT community has had to focus on HIV/AIDS. They also were not interested in the parental responsibility or costs. The VR experiences were highly celebrated and received.

By using the persona profile of Gabriel Batman and his fictional roommate (unnamed), I was able to locate two similar people that the Zika VR message is targeting. Using sexual orientation as a variable, I was able to discern that the financial responsibility message and VR technology are the strongest influencers in the campaign. By concentrating on the heterosexual male as the primary target, it will ensure the crafting of a more detailed and focused message.

 

Wireframing for a VR Experience

By laying out how the user experience would appear, I have created a wireframe based on the concept map that was created by my team. This allows for the spacial presentation to be aligned to the development of the message. The information presented is not necessarily static and must be placed in a 360 environment. By having a wireframe setup, a better organization of our experience can begin.

By having the basic concept drawn out, our team has the information listed. What are our objectives? We defined them and incorporate them into the wireframe structure.
By having the basic concept drawn out, our team has the information listed. What are our objectives? We defined them and incorporate them into the wireframe structure.
Our wireframe demonstrated a basic area setup of where the experience will take place. The idea of a table being the landing spot for the Aepes mosquito later evolves.
Our wireframe demonstrated a basic area setup of where the experience will take place. The idea of a table being the landing spot for the Aepes mosquito later evolves.
Researching Narrative Elements of Competing VR Experiences

Different VR experiences and games were sampled to better understand the layout and narrative elements that current users are experiencing. By having a scope of VR experiences, our team will have better insight as to what is expected and possible in these new virtual environments. The basic wireframe has been embellished to create a new environment option in order to sample how the mosquito and information can be presented to the user. Nature and an outdoors environment has been chosen for testing and further feedback.

Further interaction and a better use of the environment is taken into consideration. Google Cardboard and Samsung GearVR being the main platforms for the experience, movement around the environment is not necessary.
Further interaction and a better use of the environment is taken into consideration. Google Cardboard and Samsung GearVR being the main platforms for the experience, movement around the environment is not necessary.